If you’re completely new to Reddit, don’t worry. Reddit is a community where you can find anything. Yes, anything. From funny memes to serious business stuff.Their slogan “The front page of the Internet” says it all.SubredditsEvery topic has a different category page which is called a subreddit. There is a subreddit of everything. Literally, everything.There is a subreddit of everything. Literally, everything.There are more than 100,000 subreddits today.KarmaEach user has a karma. It is a simple gamification tactic used by Reddit to keep users engaged on their website. You can call it a popularity or reputation score. The higher your score, the more respect you’re given on Reddit.There are two different types of karma. Link Karma and Comment Karma. You get link Karma when you post links. Not to mention, valuable links.And when you post comments on different threads, you earn comment karma.Earning karma is not as easy as it sounds. If you prreal value to the community by sharing helpful links and comments, you’ll get upvotes which will increase your karma.Posting on RedditPosting on Reddit is very simple. You can submit a link post or a text post.In a link post, you are required to include the URL of the page, title and a subreddit. You can also add a picture for the link.In a text post, you need to include a title, choose your subreddit and add text.These are the basics of Reddit that you need to know. Before you jump on a subreddit and promote your content blatantly, you need to develop a marketing strategy.Many marketers who fail to promote their website on Reddit do not have any strategy that will help them grow.Using Reddit to get traffic to your websiteHaving a marketing strategy for Reddit will help you do things in a well and organized manner. But why do you even need a marketing strategy for Reddit?Reddit is just like any other social platform. A marketing strategy will help you stay focused on your goals and do things accordingly. Moreover, it will help you measure the success of your marketing efforts.So what’s the strategy?It’s simple and will help you growth hack Reddit. Here is how this 3-step strategy will work:Find Niche Specific SubredditsStart Gaining KarmaPromote Your ContentFind Niche Specific SubredditsDon’t just go ahead and start promoting your content on any subreddit you like. You need to find subreddits relevant to your content.Subreddits that are active and where your target audience hangs out. You can find such subreddits directly on Reddit or you can use some tools.First, let’s find subreddits on Reddit.Let’s say I run a website about fat loss and I need to promote my website on subreddits related to fat loss.To find subreddits related to your website content, enter your topic on Reddit and hit the search button.You’ll find subreddits related to your topic.Create a spreadsheet and make a list of all the subreddits you find. In your spreadsheet, include the name, link and the number of subscribers of the subreddit.Make a list of at least 15-20 subreddits related to your topic. If your topic is very specific, try to find 10 subreddits.Now let’s find some subreddits using a tool. There are many subreddit finders but the one I would recommend you to use is Snoop Snoo.You can enter your topic and it will show all the subreddits related to it.What I like about this tool is that you can dig in and find more details of the subreddit.This way, make a list of subreddits. These are subreddits you’ll be targeting and promoting your content on.Start Gaining KarmaBefore you even share one link of your website on Reddit, you need to build karma. It doesn’t matter what you are sharing. It may be the best article in the world. People will criticize you no matter what.The thing is:Redditors don’t care what’s being shared, they care about who’s sharing it.So if today you share a link to a valuable piece of content, people will make you feel bad for doing it. But if someone with around 2021 karma shares the same link, he’ll be appreciated for sharing the link.Needless to say, you need to start gaining karma before you make your move and start promoting your content.There are many ways to gain karma fast. Most of them include posting popular content on active subreddits like r/funny, r/cats, r/gifs etc.If your content was not posted before, chances are there that it might hit it off and increase your karma.But here’s a catch:If you gain karma using these methods and then promote your website on your niche subreddits, people might call you out.The reason behind this is that many Redditors will go to your profile and check what you post. And if they see that you’ve been posting gifs to r/funny and now suddenly you pop up to their subreddit and share your website, they’ll hate you.You need to be active on your target subreddits so that people know that you are a regular member there. This might take time if your subreddit is not that active or too active.What’s the solution:A mix of the above two tactics.Here’s how you can do this:Post funny gifs and memes to subreddits like r/funny, r/cats, r/gifs.Find other such funny threads on Reddit and post funny comments on them. Comment on only those threads that have less than 5 comments. This will make sure that people read your comment and upvote it.Comment on your target subreddits and prvaluable information.Post something useful to your target threads without providing any link.You need to keep doing this until you have at least 200 comment karma and 100 link karma. If your target subreddits are very popular, then your karma should go above 1000.Promote Your ContentHere comes the most important part: Promoting your content on Reddit.I already told you that people will do their best to make you feel bad for what you do. I have a bad news for you:You will also face criticism. People will laugh at you, your website and make fun of your hard work. I know this is very painful. Sometimes you will feel that you should give up everything. But that’s Reddit.I never seen anyone leverage Reddit without getting mud thrown at them. So if you want to promote your content on Reddit, prepare yourself.People will try to pull you down but you should never give up. Just recently, I saw someone share an awesome article on Reddit.But this is what happened to the poor guy:That’s how people will try to beat you down.Now you cannot completely stop people from bashing you on Reddit. But you can reduce the number of people who do this kind of stuff.And that can only be done if you share valuable content the proper way.The BIGGEST mistake I see marketers make on Reddit is that they share their content as a link.Look at this:This is what happens if you directly share a link on Reddit. Your post will be downvoted and you will lose karma.To stop this from happening, you need to submit a text post instead of a link post.But that’s not it. You need to prdetailed description of what the link is about and why you shared it.You need to pra reason to why someone should click your link and read it.Here’s how you can achieve that:Post something really valuable and pra detailed description.Providing a detailed description of what you’re sharing is very important. If you just add one sentence and your link, Redditors will clearly see it as self-promotion and mark the thread as spam.This can often lead to bans from the subreddit and I’m sure you don’t want that to happen.Here is an example of a good share which includes a detailed description:You can ask your friends to give you upvotes so that your thread shows on the front page of the subreddit.Once this happens, people will upvote/downvote depending upon what you shared.Make sure you respond to all the comments because your comments can get upvoted and help you get some karma.If there is a negative comment, don’t argue with the person because this can lead to downvotes on your comment.Just respond positively.Don’t post the same thing on different subreddits on the same day. People will recognize your promotion as spam and you’ll be banned from the subreddit.Getting banned is not a big deal because you can always create a new account. What’s more dangerous is that subreddit moderators can ban your domain name. This means that if you share a link of the banned domain, your post will be automatically deleted.Here are some tips to get the maximum from your share on Reddit:Headlines rule Reddit. Keep your headline to the point and exciting. Using numbers in your headlines will increase the chances of getting your post on the top page of the subreddit.Posting at the right time will help you get more upvotes. Recent study done by Data Stories shows that 9AM PST is the best time to post on Reddit.Text posts get more comments than image posts. But if you want more upvotes, image posts will help you.So if you share valuable content on the right subreddit, you’ll get good amount of upvotes and comments.Must-Use Reddit ToolsHere are some tools that will help you grow your website traffic fast from Reddit.Karma DecayThis is a simple reverse image search tool for Reddit. If you are posting funny images and gifs on Reddit, chances are that people already posted them.And if they were posted before, you won’t be able to get enough upvotes. What this tool does is that it will search for the image and will tell you if this image was shared before.Later for RedditLater for Reddit allows you to schedule posts for Reddit. Its free version allows you to schedule one post per week. If you want to schedule more posts, you can upgrade to higher plans.KarmalyticsKarmalytics is a Reddit alert tool that allows you to set alerts. You can target different keywords, brand names, domains and receive alerts as soon as there is any activity.Reddit InsightThis awesome tool will allow you to track your post or a user. This tracking is done in real-time so you can easily track the performance of your posts. With user tracking, you can track a user’s post and comment history.